About Ringkas

Ringkas is helping to democratize home ownership in Indonesia and facilitates access to financing to help home seekers become homeowners. Ringkas is built by passionate founders from Google, Amazon, and Dell with backgrounds in tech who have scaled product and digital businesses worldwide. We are backed by VCs, and several prominent angel investors who have built FinTech platforms for millions of people in Indonesia and the US.

Our vision is to Democratize home ownership and make it accessible for everyone. Our mission is to make homeownership simpler, faster, and accessible for all. We believe homeownership should be fast, transparent, and low-cost for all. Home and Mortgage finance has operated through traditional opaque systems for years. We are redefining the homeownership process from the ground up and end to end. We’re using technology to make it faster and more efficient, through trusted partners and people to help make a seamless customer experience.

As a Senior Marketing Manager at Ringkas, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and retention. You will lead a team of marketing professionals and work closely with cross-functional teams to ensure our marketing efforts align with business goals.

Responsibilities

1. Develop and implement comprehensive marketing strategies to drive growth, channel exploration, product marketing opportunities and achieve business objectives.
2. Lead, mentor, and manage a team of marketing professionals.
3. Oversee the creation of compelling content for various channels including digital, social media, product marketing, influencer marketing
4. Conduct market research to identify trends, discover channels and opportunities within the fintech industry.
5. Collaborate with the product development team to launch new products and features.
6. Manage the marketing budget and ensure effective allocation of resources.
7. Experienced in running digital marketing campaigns and measuring performance using analytics and ROAS
8. Analyze campaign performance and provide insights to optimize future marketing efforts.
9. Develop and maintain relationships with key industry stakeholders, partners, and media.

Requires Experience, Skills, and Capabilities

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 7-10 years of marketing experience, with at least 3-5 years in a managerial role within the fintech industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of product marketing, referral campaigns, word of mouth, digital marketing channels and analytics.